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Korean,English
Korea's inbound travel tech expert.
Meet A by Bom, a premium beauty salon that takes charge of the styles of numerous celebrities representing Korea, including top stars Ha Ji-won, Lee Je-hoon, and Sunmi. At the heart of Apgujeong Rodeo, professional designers leading the K-beauty trend will maximize your hidden mood and beauty. Beyond a simple hair salon, you can experience the best healing and styling in a sensual space where culture and art coexist.
From the glamour of idols to the elegance of actors, the perfect transformation you've dreamed of starts here.

'Not only glamorous but also so lovely,
A by Bom Hair & Makeup'
A by Bom has been a beauty landmark loved by trend-sensitive Koreans and global tourists since its launch in 2010. Professional designers in each field meticulously analyze the customer's face shape, skin tone, and personality to provide 1:1 customized services.

[Treatment Time and Program Details]
✅ DAILY HAIR + MAKEUP (120 minutes) A professional designer who is responsible for the styles of famous celebrities will find the look that suits you best. Maximize your natural charm with sophisticated and refined K-beauty techniques and complete your own special atmosphere. / Daily Hair + Makeup
✅ K-ACTOR HAIR + MAKEUP (120 minutes) Experience the premium makeup that actors receive at actual awards ceremonies or photo shoots. Create a luxurious and elegant atmosphere and have a special day as if you were the main character in the screen. / Makeup / Styling / Blow Dry / Shampoo
✅ K-POP IDOL HAIR + MAKEUP (120 minutes) This is an idol styling that reflects the latest K-POP trends. From a fresh and natural look to an intense and glamorous style, you can transform into a perfect idol visual with the artist's delicate touch. / Makeup / Hair Styling / Blow Dry / Shampoo
✅ TRENDY HAIR COLOR DYEING (120 minutes) Upgrade your personality with the latest trend colors. Experience customized coloring from experts who prioritize hair health, from natural gradations to bold pastel tones. / Hair Coloring / Styling / Blow Dry / Shampoo
✅ WOMEN'S DESIGN PERM (180 minutes) Free yourself from the styling war every morning! It provides easy-to-manage, natural waves and voluminous volume. It is a customized design perm that can be easily managed at home even after the procedure. / Design Perm / Hair Styling / Blow Dry / Shampoo
✅ HAIR TREATMENT CARE (90 minutes) Return to smooth and healthy hair as if coated with candy. A by Bom's premium clinic service fills damaged hair deeply with nutrients to create elastic and shiny textures. / Hair Clinic / Blow Dry / Shampoo



Address :
A by Bom
3rd floor, 40 Seolleung-ro 152-gil, Gangnam-gu, Seoul
Open in Google Maps
Operating Hours :
Every day: AM 10:00 - PM 17:00 (Reservations every 30 minutes)
Open all year round (However, it may change depending on facility circumstances)
Contact :
Travolution Customer Center: +82) 02-6264-1115
B1, Daeil Building, 12 Insadong-gil, Jongno-gu, Seoul
![[Exclusive Discount] N Seoul Tower Observatory Ticket (Free Namsan Yakkwa)](https://d2mgzmtdeipcjp.cloudfront.net/files/good/2025/09/09/17574019544113.jpg)

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