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Japanese🙌 'WAUG X Tohoku Joy Pass' Promotion! * Promotion Period: April 2, 2026 ~ May 1, 2026 * Promotion Benefit: First-come, first-served 20% discount coupon event * Please note: 1) The coupon is valid for 7 days after issuance. 2) This promotion is on a first-come, first-served basis and may end without notice when event stock is exhausted. All purchasers will receive a 7% discount coupon for Bic Camera Japan! The coupon can be downloaded from the purchase history page. All purchasers will receive a discount coupon for Don Quijote! The coupon can be downloaded from the purchase history page.

Japan's expert B2B travel platform.
If you're dreaming of a trip to Tohoku but unsure where to start, the Tohoku Joy Pass offers a more flexible and fulfilling travel experience. Choose up to 3 attractions from a variety of tourist facilities, experiences, and restaurant discounts over 7 days, allowing you to create a personalized itinerary tailored to your preferences and schedule. From admission tickets to activities and dining discounts, its wide range of options makes it attractive for cost-effective use depending on your travel style. Plus, with a single QR code for multiple facilities, you can enjoy a more convenient trip without the hassle of carrying multiple vouchers.

Curate Your Perfect Miyagi Experience
Planning a trip to Miyagi Prefecture and the historic Tohoku region with its stunning blue seas? We offer a special way to experience the grandeur of nature and the deep flavors of the local cuisine, centered around Matsushima, one of Japan's three most scenic spots. Introducing the Tohoku Joy Pass, your efficient travel companion that allows you to freely select and enjoy Miyagi's key attractions and gourmet experiences with just your smartphone, without the hassle of complicated booking processes.
This is the smartest way to travel through Tohoku's Miyagi Prefecture, a gem of a city at the northernmost tip of Honshu. The Tohoku Joy Pass includes everything from a cruise to admire the scenic beauty of Matsushima to admission tickets to historical museums, and even local gourmet experiences loved by locals. It eliminates the hassle and expense of purchasing individual tickets, allowing you to focus solely on the excitement of your trip. Create your own itinerary in Miyagi's scenery, which boasts different charms in each season.
Recommended Facilities
Matsushima Bay Cruise Niomaru Course (¥1500 Value)
Encounter the mystical scenery created by over 260 islands scattered on the sea from the cruise ship. This is your chance to cruise along Matsushima's coastline, a symbol of Miyagi travel, and admire the art sculpted by nature up close.
✨Official Website
Michinoku Date Masamune Historical Museum & Matsushima Trick Art Special Exhibition + Grilled Oyster Set (2 Pieces)
Follow in the footsteps of Date Masamune, a hero of the Warring States period, explore the region's deep history, and create fun memories at the witty Trick Art exhibition. This course, enhanced with savory grilled oysters, will delight both your eyes and your palate.
✨Official Website

Sasakamaboko Hand-Grilling Experience + Kimchi Rice Cracker (2 Bags)
This is a unique experience where you can grill Sendai's famous Sasakamaboko yourself. Savor the savory aroma of the fishcake grilling golden brown on the grill, and enjoy the special gourmet experience of eating it fresh and hot.
✨Official Website

Matsushima Oyster Rice Crackers & Beef Tongue Skewers Set
Enjoy a set of crispy rice crackers made by compressing the rich flavor of oysters with 1 ton of pressure, and chewy beef tongue skewers, a must-try in Miyagi Prefecture. Immerse yourself in the vibrant atmosphere of Matsushima while enjoying street food.
✨Official Website

Kakiya Frytei Matsushima Indulgence Set
Enjoy oysters, known as the milk of the sea, in a variety of ways, including fried and skewered. The pairing with lemon soda containing traditional Moshio salt cleanses the palate, making it the perfect finish to maximize the umami of the Miyagi Sea.
✨Official Website
'Experience the most stylish Tohoku trip, freely traversing Miyagi's scenic beauty and gourmet delights with just one ticket.'
* In addition to these, various other facilities are available, so please check the official website for a more detailed list of facilities and how to use them! Go Now
* Some hours may change during the year-end and New Year holidays and regular holidays. Please check the official website of each facility in advance for business hours.
* Available facilities are subject to change without prior notice.
Please check the address of each tourist attraction on the official website.
* Please check the official website above for information on the business hours and closing days of each facility.
* Please refer to the official website before use as available facilities may be suspended without prior notice.


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