



Confirmed within 24 hours
1 person
Not Included
Mobile voucher
Use within the validity period
Cancellation unavailableNEO-I-EXHIBITION PLUS+, held at Tokyo Skytree, is a unique, hands-on exhibition that lets you experience the world's strongest smell, Surströmming, a floral-scented tunnel, a smell quiz using Sony's cutting-edge odor control technology, and even a magical scent cup. Experience everything from unpleasant odors to healing scents all in one space. This Tokyo Skytree-exclusive, interactive exhibition will leave you with unforgettable memories as you wander through a mix of humorous, surprising, and slightly disturbing scents.

Enjoy the exhibition through the nose at Tokyo Skytree
Admission to the Tokyo Skytree Nioi Exhibition PLUS+ experiential exhibition is a unique experience themed around smell. From Surströmming, said to be the world's strongest smell, to a floral-scented space, you can experience everything from unpleasant odors to healing scents all in one place. Slipping it into your Tokyo Skytree itinerary makes it the perfect indoor experience, perfect for a pre- or post-observatory visit. Nioi Exhibition PLUS+ offers a multitude of sensory experiences, including a smell quiz utilizing Sony's odor control technology, a magical scent cup that makes it seem like the taste of a different flavor is determined by the smell, and a scent tunnel with a different scent in each zone. Adding to the experience are popular Nioi Exhibition surströmming scents, historically inspired scents, and unique insect and animal scents, making it a fun and memorable experience for anyone, whether you're visiting with a lover, friends, or family.
A futuristic experience with Sony's odor control technology


The highlight of NEO-IZEN PLUS+ is the futuristic experience zone that utilizes Sony's odor control technology. You'll experience the uncanny moments of scents appearing right before your eyes and then disappearing as if nothing had happened. There's a smell quiz where you have to guess the smell coming from the Mouth of Truth sculpture, a magical scent cup that makes water or carbonated water smell like juice or alcohol just by smelling it, and even a scent tunnel where each zone emits a different scent. This content stimulates your sight, smell, and imagination simultaneously. Beyond traditional scent exhibitions, this Tokyo Skytree-exclusive experience will let you experience firsthand how scents can be created.
Challenge the world's worst smell

One of the highlights of the Neo Ijeon PLUS+ is a corner where you can experience firsthand the stinky legends you've only heard about. The most notable examples include Surströmming, a Swedish canned fermented herring said to be the world's smelliest can, and stinky tofu, a legendary street food whose odor once brought trains to a halt. Experience the smells you've only seen online and on YouTube up close at the exhibition hall.
The intense aroma of surströmming spreads the moment you open the can, and the distinctive stinky tofu scent will leave a lasting impression, regardless of preference. You can challenge yourself alone, or you can challenge your friends, significant others, or family members to a courage test. See who can last longer, who can best control their facial expressions, and the reactions themselves become memorable experiences.
address :
Tokyo Skytree 1st floor group floor [Skytree Place]
1 Chome-8-23 Oshiage, Sumida City, Tokyo 131-0045 Japan
Open with Google Maps
Event Period:
From December 11, 2025 to February 1, 2026
*January 1, 2026 is a holiday.
Operating Hours:
10:00 AM - 9:00 PM
(December 31st 10:00 AM - 7:00 PM)
* Last admission is 30 minutes before closing.
* Operating hours and closing days are subject to change. Please check the official website before visiting. Official website
expiration period :
Until February 1, 2026
Japan, 〒460-0008 Aichi, Nagoya, Naka Ward, Sakae, 3 Chome−16−1 Matsuzakaya Nagoyaten South Building, 7F


more