Heineken Experience in Amsterdam

Discover everything about Heineken at the Heineken Experience

Heineken is a global beer brand. Located in the heart of Amsterdam, the Heineken Experience is a themed exhibition hall where you can experience everything about Heineken, including its ingredients and brewing process. Since its opening in 1991, it has become a must-visit travel destination for travelers from all over the world visiting Amsterdam.

Here, you can see Heineken's history, past Heineken bottle designs, and the beer brewing process. Use your two beer or beverage tasting tickets included with your admission ticket. There is also a space inside where you can enjoy a mini beer party.

Learn about the history of Heineken

Enter directly with your WAUG ticket, and you can learn about the history of Heineken first. You do not move in groups, but you can view various materials in the order you move individually. A local staff member will explain in detail through the graphics on the screen.

You will learn how the Heineken brewery was born, what kind of bottles it was first sold in, and how the bottle design has changed.

Learn about the beer brewing process

At the Heineken Experience, you can see the beer brewing process. Although it is explained in English, you will be amazed by the enormous scale. In particular, you can taste the wort, which is the raw material of beer, and learn how wort is made into beer.

Taste Heineken beer yourself

The highlight of the Heineken Experience is, of course, beer tasting, right? The first glass is free for everyone, and you can drink two glasses of beer for free at the Heineken Bar, so you can drink a total of three glasses. Beer brewed at the brewery tastes much better than what is sold in stores. Drink one glass in one shot! and savor the rest. You will see why Heineken has become a global beer brand.

Enjoy a variety of games

Become a beer yourself, take pictures in the wonderful photo zone, and there is also a 4D video. There are so many things to drink, enjoy, and play inside that you can have fun for at least 2 hours.

Why you should buy your ticket on WAUG

At WAUG, you can book the Heineken Experience at a discounted price compared to the official website. Also, the ticket is provided in real time immediately after purchase, so it is convenient to use it anytime during your trip.